New Organic Skincare Line
A Boston Massachusetts day spa's organic skincare line is going national after much success at the local level. Spa owner Lavinia Borcau has been in the spa industry for more than 20 years, and over that time she has adapted traditional skin-care methods of her native Romania to the needs of the US spa market, to create the LaVie Organique skincare products line.
Elegance and simplicity are what distinguish Borcau's products, as everything that skin needs is contained in the line's seven synergistic formulas. She designed the product system to be easy to understand and use by limiting the number of products. Her anti-aging brand is based on a gradual, holistic approach for those who want to avoid or limit invasive cosmetic procedures. Lavinia also has a blog where she gives tips about skin care, diet, fitness and stress reduction.